Tuesday, December 15, 2009

Research Methods and Bar-Hopping

What do these two things have in common? Research and bar-hopping are tons of fun when:

a) They are combined for the purpose of rating smoothie and juice bars.
b) You are a holistic health junkie and are subsequently turned on by such research.
c) You are a geek (for being turned on by any research).
d) You are conducting the research with an uber cute fellow geek, a man we'll call "C."*

We met up on Sunday to hash out the details. We plan to visit a variety of randomly sampled Philadelphia blending establishments and evaluate them on the following variables and merits:

Quality of ingredients
Atmospherics (Friendliness of staff - Ambiance - Clientele)

Note 1: "Company you keep" will not be factored into the equation as a cute man friend would surely confound the results.

Note 2: We haven't entirely decided if juice concentrate automatically lowers the quality rating. Your thoughts?

Here's the scale we are working on to rate the bars. These will likely require operationalization.

1) Orgasmic
2) Dreamy
3) Average Joe
4) Buyer's Remorse

The equation for final calculations is currently under review of a trusted mathematician and will be published here shortly.

We welcome your input before implementing this very important research project. We got so excited that we forgot to do a literature review.

*Editor's note: It is with sadness I inform you that "C" is no longer with HHJ. He had an unfortunate accident involving some rabid flamingos and Tina the polar bear at the Philadelphia Zoo.

Cute research partner "S" will be completing the project with me (Yum!).

Stay tuned...

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